If you are not actively using your social media profiles to promote your business, then you are missing out on a free way to get global attention to your products and services. The key is using the right balance or you run the risk of just pushing your audience away. Follow these simple social media marketing steps from onQsites a top Charleston SEO firm, and you should start seeing a huge upswing in your traffic.
One of the best things you can make use of is hash tags in your posts. The more popular the tags, the more chances you have of being spotted by someone searching those tags. Take it easy with the tags however. If you are making a post on Twitter or Instagram and 90% of the post is tags, you are not really offering your audience any value.
Remember that you do not have to be in promotional mode all the time. In fact, if you are using Twitter, Instagram, or Facebook to promote your business, you should be posting 70% useful and helpful content and then sprinkle in maybe 30% or less of your ads. You want to get your followers to interact, not having to read ad after ad on your pages.
One of the things you can do to expand your social media reach is to make sure that you have those social buttons installed on your website. The key here is making it as easy as possible for your audience to click a button and send your message to their followers. There are plenty of free programs all over the internet that will allow you to add social buttons to your website.
Make sure when adding social buttons to your website, use as many buttons as possible. Just because you are using Twitter and Instagram, does not mean your audience does. Some prefer to use sites like Google+ or Pinterest instead, so make sure you have at least the major social sites covered.
Take the time to visit the social sites of your audience or your competition and leave comments. These comments should be useful, helpful, and never controversial. If you can offer assistance by posting helpful content, they will remember you longer and come to see you as the authority in that niche when they have the need for your products or services.
These simple steps should have a nice steady flow of traffic coming your way. Slow and steady definitely wins the race when it comes to social media marketing.